European’s automotive market has seen the increasing of new players in the last 5 years, getting a major influx of Chinese car brands.
During the biennial 2021-2022 we have seen a significant acceleration of their market entry, characterized by substantial volume and brand diversity.
Even if these new brands were treated with a lot of skepticism, data from May 2025 shows a striking increase of interests in these new players, with Chinese brands doubling their market share across Europe, now holding close to 6% of the overall European market.
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